A big part of mobile marketing is a solid SMS campaign. In order to run your campaign effectively, you must know how to go about setting things up and getting going. Keep reading to learn more, and follow this SMS mobile marketing guide to success.
What type of keywords do you want to work with? When you’re designing each message, you want to determine the keywords being used. You want these keywords to get the attention of the reader.
You also must realize that your messages are going to be short. The screen sizes of phones do not permit for long messages, and people are not going to pay attention to long messages anyway. Instead, you must get to the point.
Make sure you allow them to discontinue messages whenever they choose. You don’t want to irritate your targeted customer base by making them feel like they are being held hostage. Make it easily known how they can opt out.
One great way to make sure there is no confusion is to have them sign up and then confirm by text message or email. This is a way that you can double check the fact they want to sign up for your SMS campaign.
Your communication with your customers by text message is very personal, so you want to personalize your messages. For instance, you can use the customer’s name to get their attention and make the message feel personal.
Each message, while being simple, should have a precise call to action so the customer knows what they are to do. This is ideal so that your campaign has a point and drives people to your main site for business.
You can have different SMS campaigns so that you’re not using just one. You might even have an SMS campaign and also and MMS campaign. For those repeat customers, make sure you’re providing them with some nice rewards.
One great strategy for getting the attention of your customer base is the use of current events in your marketing material. While you don’t want to send an SMS message about an unrelated topic, tying in current events to your efforts is ideal.
You should make sure your customer knows how to communicate with you since they cannot respond to your messages. Your contact information should be readily available. Of course, they need to be able to call you, and you should also set it up to where they can email you.
You can send messages that customers can actually use. Showing proof of the message could give them a discount upon showing the text message for redemption. Make sure it’s a catch coupon that they can’t refuse.
You can use SMS marketing campaigns in so many ways, and you are going to be surprised at how much a good campaign can benefit your business. Keep the tips and ideas you’ve read here in mind as you grow an SMS campaign that serves your targeted customer base and moves your business forward into mobile marketing and commerce.
