Are you thinking about using social networks to promote your business and connect with your audience? You should keep reading to learn more about useful social media marketing tips.
You should not launch your social media marketing campaign until you have a better idea of which networks your customers use the most and what they do on social networks. Social networking habits can vary a lot from one age group or subculture to the next.
Have your customers answer to surveys and look for studies on the age group or the subculture you are targeting. Encourage customers to send you some feedback on your new marketing campaign to make sure it is relevant. Keep in mind that trends change and new social networks appear regularly; you will probably have to update your campaign if your customers start using a new site or feature.
Create profiles on the social networks your customers use on a daily basis. You should fill out your profiles with some details on your brand and your products. Add a link to your homepage and encourage people to visit your website for more information. If you create more than one profile, do your best to be consistent.
You should use the same name for your pages, the same profile picture and a similar color pattern for your profile if possible. Personalize your profile as much as possible so it is reminiscent of the colors and designs you have used so far for your Internet marketing campaign.
Draw attention to your social networking profiles. You should add some links to these profiles on your homepage and list these profiles on your contact page. If you use a blogging platform, explore the different features available to you.
You should be able to add a small box that features a link to a social media profile as well as your latest updates. You should not hesitate to mention your social media marketing campaign in your different updates, for instance to give examples of the kind of content you share on social media. Add some sharing buttons to each of your articles so your readers can share this content on social networks.
Make your social media marketing campaign more interactive. You will keep your subscribers interested if you provide them with quality content and give them the opportunity to interact with your campaign. Encourage people to share your content or comment on your updates, for instance by sharing questions or asking your subscribers to tell you about their experiences.
You can also use social networks to share polls or games. Organizing contests or giveaways is another excellent way of making your campaign more interactive; ask your subscribers to tag you in a picture of themselves using your products or in an update related to your products for a chance to win a prize.
If you are a fan of social media paid ads, such as Facebook ads, Instagram ads, Youtube ads you shall need some spy tools to check how your competion is doing that. This strategy is very effective. There are special spy tools such as AdSector, AdSpy, AdvertSuite, etc. These ones will show you exactly which are the winning ads in your industry and gain you time. You can also be interested in tools such as Ad Intelligence and InterestExplorer that will show you hidden interests that Facebook never shows you naturally.
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Use these social media marketing tips and tools listed above to develop your own campaign. Set some precise goals for this campaign and assess your impact regularly to make sure your campaign is efficient.
