If you’re operating a business online in this day and age, then it’s a safe bet to assume that you’re well aware of the impact the mobile market is having on the entire internet.
You can see this impact on sites like Facebook and Twitter, which have completely redesigned their sites with mobile users in mind. And if you frequent shopping sites, then you know that most of the big ones are now very mobile friendly. It only follows that you should jump on this train before it leaves the station.
Mobile marketing gives you the perfect opportunity to be personal with your members, and this is an opportunity you should most definitely take. Use a person’s first name and speak to them specifically. Don’t concern yourself with mass mailers here. Take the minute or two it will require to type out a personal message to each one of your members. The time spent on your end is more than worth it.
When you do get a customer, you want to do whatever is necessary in order to turn them into a repeat customer. This is often going to require that you offer up deals and discounts specific to the customer. You might think that it’s causing you to lose money, but it’s actually increasing your bottom line in a big way, plus it’s building up customer loyalty.
Current events are important for mobile users, as they’re consistently checking out new information via their mobile devices. If you can tie in your marketing tactic with something that’s happening in the world, then you can tap into the local or current affairs of a user. This makes it far more likely that your message will grab their attention and potentially cause an action.
Tossing keywords into a message for the sake of tossing them in is nothing more than spam. So when you’re using keywords in a message, make sure that they’re used correctly. Use keywords which make sense for your market, and always make sure that they make grammatical sense in the context of your message. Anything less is lazy and sub-par.
Rambling on and on in a message is just a recipe for disaster. No one wants to read a long-winded message, even if it’s in basic marketing. That’s just not the way the web works. Save that stuff for a book or a review you’re writing. When it comes to messaging someone, keep things as brief as you can and explain the details in a concise fashion.
People who opt into your network are not necessarily going to purchase anything from you. Sure, there’s a chance they will, but the odds suggest that most won’t. So why then would you want to force people to stay in your network if they’re not going to buy? It’s just a waste of your time. This is why it’s important to create easy and noticeable opt-out options. If someone wants to go, let them leave.
Mobile marketing doesn’t have to be a difficult venture to undertake as long as you’re willing to use some helpful advice. If you can follow along with the tips provided above, you should be able to create a thorough, interested network of customers.
